Director of Digital & Analytics, CashmanKatz (2023-2024)

Led digital marketing projects across a diverse client portfolio. Managed daily execution of integrated digital marketing campaigns spanning web development, digital media, and search engine optimization. Directed regular status meetings and performance reporting for client stakeholders, translating complex data into clear priorities and action plans.

Digital Marketing Director, Namco Pools (2019 – 2021)

Managed end-to-end execution of omnichannel campaigns across web, search, social, email, SMS, print, radio, and OTT. Exceeded benchmarks in growing ecommerce revenue. Directed ecommerce platform migration from Magento to Shopify. Led demand generation strategy and digital acquisition programs, optimizing conversion across paid and organic channels.

Marketing Manager, Bob’s Discount Furniture (2017 – 2019)

Supported omnichannel marketing initiatives across digital ads, email, SMS, and a new mobile app. Provided ongoing campaign performance reporting and optimization insights to stakeholders, informing planning cycles and budget decisions. Contributed to enterprise-wide initiatives requiring alignment across marketing, ecommerce, technology, merchandising and finance teams.

Marketing Director, Infinity Group (2016 – 2017)

Led integrated digital marketing programs including paid media, SEO, social, and video. Managed campaign planning, timelines, and stakeholder deliverables. Delivered regular performance updates and campaign insights to management, creating visibility into return on ad spend (ROAS).

Master of Business Administration, Marketing

University of Notre Dame

First-place winner of the 2015 Notre Dame Marketing Symposium Case Competition.

On-air host for WSND radio station.

Bachelor of Arts, English

University of Connecticut

Connecticut Marketing Expertise

With years of experience and a solid understanding of Connecticut’s market and consumer behavior, I am able to craft memorable marketing campaigns that resonate with residents from Greenwich to Griswold.

Creative Content Creation

Skilled at creating compelling content for paid and organic channels to engage audiences and improve brand storytelling.

Data-driven Decision Making

Skilled in analyzing complex data, creating actionable insights that lead to better engagement, higher conversion rates, and increased return on ad spend.

Connecticut History and Local Landmarks

A strong interest in the Constitution State, dedicated to exploring local towns, attractions, and community events.

Pop Culture and Collectibles

Passionate about comic books, collectibles, and fandoms, with a deep appreciation for their cultural significance and unique industry dynamics.

Live Music

Enjoy attending local concerts and music festivals, supporting independent artists, and discovering new musical genres.